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LanguageAndMedia » FocusAndContent » Language and Propaganda » ModelsOfPersuasion » Attention-Getting

1) Attention Getting

Hi!


Advertisement: competition for attention

- physical attention getting: lights, sounds, motions

- emotional attention getting: words or images such as babies and puppies on the one hand and tragedies on the other hand

- cognitive attention getting: appeals to intellect and curiosity such as news, advice, stories

< Models of Persuasion | Selected Subfields | Confidence-Building >


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