3) Desire Stimulating

"You need!"

The Stimulation of Desire can either be focused on the product or on the audience (target!).

• product - oriented: stressing the advantages of the product

• audience - oriented: focused on human needs --> focus on the benefits of the product desired by the audience --> added values such as popularity, sex appeal --> seeks for a response from the audience
  • market reasearch: find out desires & wishes of audience