The Pitch

describes a "five-part strategy as the basic pattern of persuasion in that large quantity of advertising emphasizes non-rational elements." (Rank 83)

• Attention-Getting

• Confidence-Building

• Desire-Stimulating

• Urgency-Stressing

• Response-Seeking

The Pep-Talk

" a talk intended to make someone feel more courageous or enthusiastic" (The Oxford Dictionary of English, 2nd ed.)

• The Threat

• The Bonding

• The Cause

• The Response

Summing up : The Pep Talk.Image