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LanguageAndMedia » FocusAndContent » Language and Propaganda » ModelsOfPersuasion » Response-Seeking

5) Response Seeking

Buy!


  • an effective advertisement provokes a response --> easy and simple: straight-forward messages

  • person-to-person selling: the persuader can use different techniques if the person does not respond

< Urgency-Stressing | Selected Subfields | The Threat >


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