_{Language and Media}

I. Typography and Orthography

Typography

Tabloids employ different typefaces on the same page to

1. suggest variations of
   1. stress
   2. tone
   3. pace
2. break the monologic uniformity, the greyness of conventional print

Phonemes

Deliberate misspellings and simplifications of spellings, drawing attention to pronunciation, e.g.

• “wot”
  • “It's Sun readers wot will win it” (Sun, Tuesday, September 26, 2006)
  • “Wot? No scowl then, Kate?” (Sun, Thursday, September 14, 2006)
  • “Wot's Costa A&L?” (Sun, Saturday, May 06, 2006)
  • “It's The Sun wot dun 'em” (Sun, Saturday, September 28, 2002)
• “yer”
  • “Raise yer game, England” (Sun, Monday, October 15, 2007)
  • “Benitez: Stop yer moaning” (Sun, Saturday, October 28, 2006)
  • “Keep yer trousers up Darren” (Sun, Tuesday, November 16, 2004)
  • “Guy: I'll break yer face” (Sun, Saturday, July 31, 2004)

Contrastive stress

Italics or underlining indicate contrastive stress, a device proper to speech (usually discouraged in schools and academic circles)